E-commerce in Morocco : 107 million dirhams in 2009 and 300 million dirhams in 2010.
In Saudi Arabia, electronics are the most popular products bought online, followed by software, with around 58% and 50% of customers who buy products online buying them, respectively.
Saudi Arabia’s Internet users revealed that around 39% of the adult Internet users in the country buy products and pay for services online through e-commerce services.
The vast majority of people surveyed conduct research before buying a product online (94%).
almost half (47%) of respondents have used social networking sites to share a deal online. This rises to 3 in 5 (60%) among the 18-24 age group. Over a quarter (26%) has actually made a purchase after seeing something shared through social networking sites. This is higher – just under a third (32%) – among 18-24 year old.
According to GoNabit, over 26% made a purchase after seeing something shared through social networking sites.
According to GoNabit, 66% of poll respondents said that if it is cheaper to buy online they would buy more often, 56% said they would buy more often if it was more convenient to purchase online.
Deal websites (54%) and consumer forum websites (49%) are also important research tools, in addition to manufacturers’ websites, which are used by 56% of males.
The most popular sources for information before buying online are review websites (73%), which are used more than friends and family ‘in the know’ (64%).
Over a quarter of internet users in MENA (27%) occasionally purchase products online, while only 6% make regular purchases.
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