Key purposes of YouTube usage in KSA: 73% for being up to date, 56% for entertainment and 49% to search for product information

At least once a week, 80% of Saudi Arabian YouTube browsers use social media tools

65% of Saudi Arabian YouTube browsers are connected through their smartphones

Men and women account almost identically (50%-50%) for YouTube usage rates in KSA, with an average user age of 33 years

44% of Saudi Arabians browse through YouTube on a daily basis, with 97% of them reporting a pleasant experience